After the Penguin and Panda update from Google all bloggers are talking about unnatural link building tactics and searching for a solution to get rid of them. So the link building strategy or tactics have totally changed after Google Penguin update. If you still follows old blackhat SEO tools and paid links for link building then you will surely be caught by Penguin and your blog will be deindexed by the big giant.7 Link Building Mistakes after Penguin Update
What is unnatural link building tactics?
Simply unnatural link building is building links just for SEO. Google wants to build links to your articles by persons other than you which means that many persons recommends your article which will give more value to your article. So all link built by you are unnatural in Google's view. So to make your link natural you have to make your links has it is built by any other persons. So you are safe from Penguin and in the following article I will tell you the ways to accomplish this tactics.
1. Anchor Text in Link Building
All SEO experts and bloggers know that anchor text has a great role in link building. It is a common practice among SEO experts to make a keyword as anchor text and build thousands of backlinks with this keyword. Before Penguin it was a great tactic, but after Penguin this is the worst practice. So link building after Penguin means you have to provide diversity in anchor texts. So make a anchor text for your link as 3 to 4 words along with core keyword. Then vary your anchor texts by keeping the core keyword. Link building with brand name or website name, with word website in anchor text and links without anchor text are also good link building tactics after Penguin update.
2. Buying Links and Link Exchange
Google doesn't like buying links from other websites and also link exchange is not a good tactic. Buying link means you are paying webmasters for placing your link and by definition itself it is unnatural. So if you want to buy a particular link from a website you must give special care to the niche of the website. Buy links from websites if and only if the website is related with your niche. To make link exchange possible after Penguin, there is a pretty good tactic. Don't make link exchange directly between two blogs. While doing link exchange it is better to have an intermediate blog for making link exchange natural. For example to make link exchange between blog 1 and blog 2 take an intermediate blog named blog 3 (either owned by you or your partner). Then make link like this blog 1-->blog 2, blog 2-->blog 3 and blog 3-->blog 1.
3. Placement of links after Penguin
Placement of links within an page has a great role in SEO and is more valuable after Penguin. A typical website will goes from header, menu, content, sidebar, and footer. The higher your link in the page more value it have. So the footer comes last and the footer link have very low value in link building and also comment link has low value. To get more value to your links make your links within contents and I think guest blogging will help you to succeed this.
4. Directory links- easy or difficult
All webmasters love directory links. There are many directory websites with different qualities. Some are auto-approved, some are slightly moderated by humans and some are strictly moderated by humans. The quality of the moderating can be considered equivalent to the quality of the directory website. It is common practice among webmasters to go back with auto approved directory websites because links from such websites are easier to build. If your link is auto-approved then most probably the directory website
will be of low quality and building links from such website will effect
your website negatively. In my experience you should concentrate on directory websites which are difficult to get approved. Even though link building from such websites are difficult, but once approved you will get good results.
5. Bulk social bookmarking submissions using SEO softwares
There are many SEO software offering bulk social bookmarking service. So you can get large number of links pointing towards your website. But this is considered as a worse link building tactics after Penguin update. This is because social bookmarking websites are easier to get approved and hence their quality will be less. So if you use a bulk bookmarking service you will get a large amount of backlinks from low quality websites and will effect your website very badly. So the link building tactics after Penguin update suggests you to use few quality social bookmarking websites rather than bulk low quality websites. Some of the quality social bookmarking services are Digg, Reddit, Delicious, Pinterest, StumbleUpon etc.
6. Spinning contents and submitting to article directory websites
It is a common black hat technique to spin articles and submitting it into different article directory websites. If you have software for spinning and to market articles, your job will become more easier. But link building technique after Penguin never appreciates this practice. This is because Google is smart enough to find the spinned articles and also many article directory websites have been de-indexed by Google. So rather than going behind spinned articles write few quality articles and create a own high quality blog network using these articles. Submit these articles in your blog network or post these article as a guest posts in your niche websites.
7. Always going back with do-follow links
The old SEO's only suggests do-follow links for link building. But after Google Penguin update link building using no-follow links are also appreciated. This is because link building using no-follow links will make your link building more natural and can help you to escape from Penguin.
I think you have enjoyed my article. If you have any queries don't forget to leave your comment.
September 3, 2012 at 4:30 AM
I have one question!
If I have done some black hat seo for my site before panda and penguin then now I started white hat then what? is there any bad effect on my site? if yes then what to do for escape website by bad effect of panda & penguin?
December 17, 2012 at 5:06 AM
I agree with your post. Few mistakes in link building can make down the ranking of your site. Avoid link farming, automated submisison, over optimization, keyword stuffing, duplicate content. These are the best ways to protect your website or blog to be penalized and to get ranking on the top in Google. Content should be unique and anchor text also should be varied. Here is a blog link in which you can find good information about Google penguin update and to recover the website from the penguin. http://www.dpfoc.com/ireland/google-penguin-update.php
December 21, 2012 at 2:03 AM
Yes, dofollow and nofollow both you have to consider while you are build your backlinks for natural links. BTW, thanks for share your tips.